1. You have 30 days from release to maximize sales. You better have a game plan that includes committed friends and family promotion BEFORE you publish.
2. If you sell 500 copies of ANYTHING you are smoking hot. In fact, you are in the top 5% of all authors. Most books only sell about 1.8 copies. That means the author bought one - and maybe his mom. Sigh...
3. I played around with my genres and found out this actually hurts an author. Readers do NOT cross from one genre to the next. If you change genre then you must have a new marketing plan and new customers.